Pedalmania

Wheels Limited

Wheels Limited was a consortium formed by messieurs Aitken, Ferrari, Reid and Jamison these men were individually involved in the production or sales of Prams, strollers and wheeled toys after importing the necessary equipment they then started manufacturing their own wheels we are not sure exactly when but it was from this start that the company Peerless Wheeled Toys was created.

In 1938 aged 17 Doug Watson (pictured left at Pedalmania 1999) walked into the Peerless factory at 47-63 Flood st Leichardt (N.S.W)  he was given the position of an apprentice toolmaker which paid 10/- ($1.00) a week at that time Peerless was making a full range of pedal cars, tricycles and dinkies.

As with all pedal car manufacturers word wide WW2 saw restrictions on both steel and rubber in order to survive Peerless began manufacturing equipment for war. At the close of war Peerless resumed production of their wheeled toy range, however, with experience gained in the war years they remained making other products, for instance in the Korean war they made fold up chairs for the U.S at a rate of 400 per day!

Note: if your old enough to remember the old septic systems Peerless also made the old dunny seat!